MphasiS Limited – Executive Leadership Update

Date: 21 April 2026

Key Announcement

Appointment: Ms. Rogayeh Tabrizi appointed as Executive Vice President – Consumer Packaged Goods (CPG) & Head of Decision AI.
Effective Date: 21 April 2026.
Category: Senior Management Personnel – Change in Management Domain.

Over 20 years of experience across financial services, retail, logistics, research, and academia.
Founder & former CEO of Theory and Practice Business Intelligence Inc. (TAP), creator of the Continuum AI Decision Intelligence platform.
Former contributor to the ATLAS Detector project at CERN; Director at AInBC; member of the International Women’s Forum Canada.
Author of Behavioral AI: Unleash Decision Making with Data (Wiley, 2025).
Recognised as AI Leader of the Year (WLDA), Top 100 Innovator in Data & Analytics 2022, and GreenBook Future List Honouree.
Academic credentials: MSc in Experimental Particle Physics (Simon Fraser University), PhD in Economics, and research stint at Stanford University.

Strengthening AI & Decision‑Intelligence Offering: Leveraging Continuum AI to provide CPG clients with advanced demand forecasting, pricing optimisation, and consumer‑behavior insights.
Sector Focus – CPG: Expands MphasiS’s footprint in a high‑margin, fast‑moving consumer market, complementing existing digital transformation services.
Cross‑Sell Opportunities: Potential to bundle Decision AI with existing consulting, cloud, and automation services, driving higher average contract values.
Innovation Leadership: Enhances MphasiS’s reputation as a thought leader in AI‑driven business outcomes, aiding talent attraction and client acquisition.

Short‑Term: No immediate impact on revenue or earnings guidance; integration costs may be modest.
Medium‑Term (12‑24 months): Anticipated incremental revenue from new AI‑enabled CPG engagements; could contribute ~2‑4% of total revenue if adoption targets are met.
Long‑Term: Positioning the Decision AI platform as a scalable product could open recurring‑revenue streams and improve operating margins.

Execution Risk: Successful integration of TAP’s technology and culture into MphasiS’s operations.
Market Adoption: CPG clients must recognise the ROI of Decision AI; slower adoption could delay revenue upside.
Talent Retention: Retaining key AI talent post‑acquisition is critical.
Regulatory: No new compliance requirements identified; standard data‑privacy and AI‑ethics frameworks apply.

The appointment underscores MphasiS’s strategic shift toward AI‑centric, high‑value services in the CPG sector.
While the move is positive for future growth, investors should monitor execution milestones, client win‑rates, and any updates to revenue guidance.

Prepared by the Finance Analyst Team